Keeneland Racemeet Campaign - 2019

"See you at the races" was a campaign designed to elicit community excitement for Keeneland’s “can’t miss” spring and fall race meets. Vibrant seasonal colors, paired with subjects that represent quintessential race-day experiences, made people feel the anticipation and joy of the event. Whether it was the thrill of the races, the elegance of the fashion, or the camaraderie of shared moments, the campaign captured the essence of Keeneland’s unique atmosphere and inspired widespread enthusiasm among the community.